Self-relevance of music, sociability, and choice likelihood ratings of liquid and solid consumptions
These data contain (1) type of manipulated music consumers (fans/manias/otaku), (2) two variables for the manipulation check, namely (2a) music relevance to the self, which is measured by six items, “That musician and I have a lot in common,” “That musician is central to my identity,” “That musician is part of who I am,” “I derived some of my identity from that musician,” “That musician helps me to achieve the identity I wished to have,” “That musician helps me to narrow the gap between what I am and what I try to be” (0-100 slide scaling) and (2b) sociability, measured by five items, “I like to be with people,” “I welcome the opportunity to mix socially with people,” “I prefer working with others rather than alone,” “I find people more stimulating than anything else,” “I’d be unhappy if I were prevented from making many social contacts” (seven-point Likert scaling), and (3) consumer choice likelihood ratings of three music consumption styles, i.e., choice likelihood rating of rental liquid consumption (P1), choice likelihood rating of experiential liquid consumption (P2), and choice likelihood rating of solid consumption (P3) (8-24).