Self-relevance of anime, sociability, and preferences of liquid consumption to solid consumption

These data contain (1) type of manipulated anime consumers (fans/manias/otaku), (2) two variables for the manipulation check, namely (2a) anime relevance to the self, which is measured by six items, “That anime and I have a lot in common,” “That anime is central to my identity,” “That anime is part of who I am,” “I derived some of my identity from that anime,” “That anime helps me to achieve the identity I wished to have,” “That anime helps me to narrow the gap between what I am and what I try to be” (0-100 sliding scale) and (2b) sociability, measured by five items, “I like to be with people,” “I welcome the opportunity to mix socially with people,” “I prefer working with others rather than alone,” “I find people more stimulating than anything else,” “I’d be unhappy if I were prevented from making many social contacts” (seven-point Likert scale), and (3) consumer preferences of a particular consumption style, i.e., preference of rental liquid consumption to experiential liquid consumption (P1), preference of rental liquid consumption to solid consumption (P2), and preference of solid consumption to experiential liquid consumption (P3) (0-16).