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Self-relevance of anime, sociability, and individual and collective ownerships

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posted on 2023-07-03, 09:06 authored by Ryohei Kitazawa, Akinori Ono

These data contain (1) type of manipulated anime consumers (fans/manias/otaku), (2) two variables for the manipulation check, namely (2a) anime relevance to the self, measured by six items, “That anime and I have a lot in common,” “That anime is central to my identity,” “That anime is part of who I am,” “I derived some of my identity from that anime,” “That anime helps me to achieve the identity I wished to have,” “That anime helps me to narrow the gap between what I am and what I try to be” (0-100) and (2b) sociability, measured by five items, “I like to be with people,” “I welcome the opportunity to mix socially with people,” “I prefer working with others rather than alone,” “I find people more stimulating than anything else,” “I'd be unhappy if I were prevented from making many social contacts” (1-7), (3) consumer individual psychological ownership of anime content, measured by four items, “This is MY anime,” “I sense that this anime is MINE,” “I feel a very high degree of personal ownership for this anime,” “When I watch this anime it feels as though I own it” (1-7), and (4) consumer collective psychological ownership of the anime content, which is measured by three items, “Other consumers and I collectively sense that this anime is OURS,” “Other consumers and I collectively feel a very high degree of shared ownership for this anime,” “Most consumers that watch this anime feel as though they own the anime” (1-7). 

History

Corresponding author email address

ryohei-kitazawa@keio.jp

Title (in Japanese)

アニメの自己関連性、社交性、および個人的/集団的所有感

Description (in Japanese)

このデータに含まれるのは,(1) シナリオ法で操作されたアニメ消費者の種別(ファン/マニア/オタク),(2) その種別に対するマニピュレーションチェック用の2変数,すなわち,(2a) 自己関連性の6項目,ならびに,(2b) 社交性の5項目,および,(3) アニメコンテンツに対する個人的所有感の4項目と,(4)アニメコンテンツに対する集団的所有感の3項目である。

Manuscript title (in Japanese)

コンテンツビジネスの消費者としてのファン・マニア・オタク ― リキッド/ソリッド消費と個人的/集団的所有感に基づく考察 ―

Authors (in Japanese)

北澤涼平, 小野晃典

Copyright

© 2023 The Author(s).

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    マーケティングジャーナル/Quarterly Journal of Marketing

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