Self-relevance of anime, sociability, and individual and collective ownerships
These data contain (1) type of manipulated anime consumers (fans/manias/otaku), (2) two variables for the manipulation check, namely (2a) anime relevance to the self, measured by six items, “That anime and I have a lot in common,” “That anime is central to my identity,” “That anime is part of who I am,” “I derived some of my identity from that anime,” “That anime helps me to achieve the identity I wished to have,” “That anime helps me to narrow the gap between what I am and what I try to be” (0-100) and (2b) sociability, measured by five items, “I like to be with people,” “I welcome the opportunity to mix socially with people,” “I prefer working with others rather than alone,” “I find people more stimulating than anything else,” “I'd be unhappy if I were prevented from making many social contacts” (1-7), (3) consumer individual psychological ownership of anime content, measured by four items, “This is MY anime,” “I sense that this anime is MINE,” “I feel a very high degree of personal ownership for this anime,” “When I watch this anime it feels as though I own it” (1-7), and (4) consumer collective psychological ownership of the anime content, which is measured by three items, “Other consumers and I collectively sense that this anime is OURS,” “Other consumers and I collectively feel a very high degree of shared ownership for this anime,” “Most consumers that watch this anime feel as though they own the anime” (1-7).