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Self-relevance of content, sociability, psychological ownerships, and preferences of liquid and solid consumptions

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posted on 2023-07-03, 09:06 authored by Ryohei Kitazawa, Akinori Ono

These data contain (1) content relevance to the self, measured by six items, “The content and I have a lot in common,” “The content is central to my identity,” “The content is part of who I am,” “I derived some of my identity from the content,” “The content helps me to achieve the identity I wished to have,” “The content helps me to narrow the gap between what I am and what I try to be” (0-100) and (2) sociability, measured by five items, “I like to be with people,” “I welcome the opportunity to mix socially with people,” “I prefer working with others rather than alone,” “I find people more stimulating than anything else,” “I'd be unhappy if I were prevented from making many social contacts” (1-7), (3) consumer individual psychological ownership of the content, measured by four items, “This is MY content,” “I sense that this content is MINE,” “I feel a very high degree of personal ownership for this content,” “When I consume this content it feels as though I own it” (1-7), (4) consumer collective psychological ownership of the content, measured by three items, “Other consumers and I collectively sense that this content is OURS,” “Other consumers and I collectively feel a very high degree of shared ownership for this content,” “Most consumers of this content feel as though they own the content” (1-7), and (5) the advantage-disadvantage ratio of each consumption style.

History

Corresponding author email address

ryohei-kitazawa@keio.jp

Title (in Japanese)

コンテンツの自己関連性、社交性、心理的所有感、およびリキッド/ソリッド消費の選好

Description (in Japanese)

このデータに含まれるのは,(1) コンテンツ消費者の種別(ファン/マニア/オタク),(2) その分類のための2変数,すなわち,(2a) コンテンツの自己関連性の6項目,ならびに,(2b) 社交性の5項目,(3) コンテンツに対する個人的所有感の4項目,(4)コンテンツに対する集団的所有感の3項目,(5) 各消費様式のメリット・デメリット・その比率の9項目である。

Manuscript title (in Japanese)

コンテンツビジネスの消費者としてのファン・マニア・オタク ― リキッド/ソリッド消費と個人的/集団的所有感に基づく考察 ―

Authors (in Japanese)

北澤涼平, 小野晃典

Copyright

© 2023 The Author(s).

Usage metrics

    マーケティングジャーナル/Japan Marketing Journal

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