Self-relevance of content, sociability, psychological ownerships, and preferences of liquid and solid consumptions

These data contain (1) content relevance to the self, measured by six items, “The content and I have a lot in common,” “The content is central to my identity,” “The content is part of who I am,” “I derived some of my identity from the content,” “The content helps me to achieve the identity I wished to have,” “The content helps me to narrow the gap between what I am and what I try to be” (0-100) and (2) sociability, measured by five items, “I like to be with people,” “I welcome the opportunity to mix socially with people,” “I prefer working with others rather than alone,” “I find people more stimulating than anything else,” “I'd be unhappy if I were prevented from making many social contacts” (1-7), (3) consumer individual psychological ownership of the content, measured by four items, “This is MY content,” “I sense that this content is MINE,” “I feel a very high degree of personal ownership for this content,” “When I consume this content it feels as though I own it” (1-7), (4) consumer collective psychological ownership of the content, measured by three items, “Other consumers and I collectively sense that this content is OURS,” “Other consumers and I collectively feel a very high degree of shared ownership for this content,” “Most consumers of this content feel as though they own the content” (1-7), and (5) the advantage-disadvantage ratio of each consumption style.