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Psychological ownership of cash and mobile payments, manipulation check of mental simulation for experimental scenarios, and measurement of willingness-to-pay and willingness-to-accept

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posted on 2024-07-18, 10:19 authored by Akihiro Nishimoto, Sotaro Katsumata

In Experiment 1, participants were presented with five questions as a manipulation check of mental simulation of the scenario (i.e., purchasing a humidifier at a flea market). Participants who correctly answered the questions were included in the analysis. The top 5% and bottom 5% of the willingness-to-pay responses that participants indicated for the item to be purchased in the experimental scenario were excluded as outliers. The participants were asked to indicate the amount that they were willing to pay using their preferred (cash or mobile payment) and non-preferred (cash or smartphone payment) methods of payment.

In Experiment 2, four experimental scenarios were prepared and participants responded to the situation in any two scenarios. In each experiment, participants were asked to respond to ten questions for a manipulation check of mental simulation of the scenarios (in both, concert tickets were purchased and transferred as a smartphone remittance). Those who responded correctly to all of the questions were selected for the analysis. In Experiment 2-1 the ticket was purchased with cash and given to a friend, in Experiment 2-2 the ticket was purchased with cash and given to another person, in Experiment 2-3 the ticket was purchased with a mobile payment and given to a friend, and in Experiment 2-4 the ticket was purchased with a mobile payment and given to another person. Respondents were asked to indicate willingness to accept using their preferred method of receipt (cash or mobile payment) and the amount they did not want to receive by their preferred method of receipt (cash or mobile payment). Responses from the top 5% and bottom 5% of the willingness-to-accept amounts in the experimental scenario were excluded from the analysis as outliers.

The measures of psychological ownership for cash and mobile payments were common in Experiments 1 and 2. Respondents were also asked about their gender, age, and experience with mobile payments. 

Funding

Research on market creation, growth, and alteration targeting complex markets

Japan Society for the Promotion of Science

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Empirical Analysis of the Impact of Really New Products on Market Emergence

Japan Society for the Promotion of Science

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Empirical Research on the Creation of Digital Markets from the Perspective of Consumer Behavior

Japan Society for the Promotion of Science

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History

Corresponding author email address

anishimoto@kwansei.ac.jp

Title (in Japanese)

現金とスマホ決済に対する心理的所有感,実験シナリオに対するメンタル・シミュレーションの操作確認,および対象に対する支払意向額と受取意向額の測定

Description (in Japanese)

実験1では,参加者には実験で設定した状況(フリーマーケットで加湿器を購入するというシナリオ)を理解しているかどうかについて5つの質問を提示し,すべてのメンタルシミュレーションに関する操作確認設問に正しく回答した回答者を分析対象としている。さらに,回答者が実験シナリオで購入する対象に示した支払意向額の上位5%と下位5%の回答は異常値として除外した。彼/彼女たちには,希望支払手段(現金かスマホ決済)による支払意向額と,希望しない支払手段(現金かスマホ決済)による支払意向額を回答してもらっている。 実験2では,4つの実験シナリオを用意し,参加者に対していずれか2つのシナリオの状況に対して回答を得ている。各実験とも設定した状況(いずれの実験もコンサートチケットを購入し,個人間取引で譲渡するというシナリオ)を理解しているかどうかについて,それぞれの状況に対して10個のメンタルシミュレーションに関する操作確認設問を提示し,すべてに正しく回答した参加者を分析対象としている。実験2-1は現金で購入し友人に譲るという状況,実験2-2は現金で購入し他人に譲るという状況,実験2-3はスマホ決済で購入し友人に譲るという状況,実験2-4はスマホ決済で購入し他人に譲るという状況である。彼/彼女たちには,希望受取手段(現金かスマホ決済)による受取意向額と,希望しない受取手段(現金かスマホ決済)による受取意向額を回答してもらっている。また,実験シナリオで販売する対象に示した受取意向額の上位5%と下位5%の回答は異常値として分析から除外した。 実験1と2における現金とスマホ決済に対する心理的所有感の測定については共通である。その他,性別,年齢,スマホ決済の使用経験などについても回答を得ている。

Manuscript title (in Japanese)

消費者の支払い・受け取り行動における決済手段に対する心理的所有感の価値拡大効果

Authors (in Japanese)

西本 章宏, 勝又 壮太郎

Copyright

© 2024 The Author(s).

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    マーケティングジャーナル/Quarterly Journal of Marketing

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