MJ42-3_Fukuda_data02.xlsx (46.65 kB)
Download fileList of studies reviewed in “Virtual Reality Research in Marketing Focusing on Consumers”
dataset
posted on 2023-01-06, 10:00 authored by Reo FukudaThis document lists the characteristics of 49 empirical papers reviewed in “Virtual Reality Research in Marketing Focusing on Consumers”
Funding
Elucidation of the effect and immersive promotion factor of marketing communication using VR technology
Japan Society for the Promotion of Science
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