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Dataset in Study 1

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posted on 2025-03-30, 07:11 authored by Mayuko Nishii

 This dataset was collected through an online survey conducted from Novemver 8 to 9, 2022. The respondents were 141 residents of Japan, recruited through the crowdsourcing platform CrowdWorks. The respondents accessed the survey screen created in Qualtrics to participate in the study. Initially, they were instructed to imagine that they were the designer of an e-commerce site with decision-making authority over the design. They were then presented with three types of images for each of the six purchase stages of the simulated e-commerce site (the variable names for the collected data are: “top”, “detail”, “buyer information”, “payment”, “confirm”, “cart”): a design with an avatar (condition: “1”), a design with only a message (condition: “2”), and a control design with neither an avatar nor a message (condition: “3”). Respondents were asked to rate how desirable they thought each design was on a 100-point scale (0: not desirable at all – 100: very desirable). Afterward, they answered questions regarding demographic attributes. 

History

Corresponding author email address

nishii@gsim.aoyama.ac.jp

Title (in Japanese)

Study 1 収集データ

Description (in Japanese)

本回答データセットは,オンラインサーベイによって収集された。収集時期は,2022年11月8日〜9日である。回答者は141人の日本在住者で,クラウドソーシングサイトであるCrowdWorksで回答者を募った。回答者は,Qualtricsで作成された質問回答画面にアクセスして調査に参加した。最初に,自分がECサイトのデザイナーで,設計の決定権限を持っていると想像するように指示された後,模擬ECサイトの6つの購入ステージ(収集データの変数名:“top”, “detail”, “buyer information”, “payment”, “confirm”, “cart”)それぞれにおいて,アバターがいるデザイン(condition: “1”)とメッセージのみのデザイン(condition: “2”),アバターもメッセージもない統制デザイン(condition: “3”)の3種類の画像を提示されて,それぞれどの程度望ましいと思うかを100点尺度で回答した(0: 全く望ましくない – 100: 非常に望ましい)。その後,属性に関する質問に回答した。

Manuscript title (in Japanese)

孤独なEコマース利用者の顧客経験(CX)にアバターが及ぼす影響

Authors (in Japanese)

西井 真祐子

Copyright

© 2025 The Author(s).

Common Metadata Elements (Only for the items supported by Japanese public funds)

  • This item includes dataset(s) related to publicly funded research (fill in all the fields below)

Funder

JSPS

Japan Grant Number

JP22K01749

Project Name

擬人化性が消費者に与えるネガティブ効果の検討

Research Field

  • Humanities & Social Sciences(人文・社会)

Access rights

  • Open(公開)

Usage metrics

    マーケティングジャーナル/Quarterly Journal of Marketing

    Licence

    Exports

    RefWorks
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