Content reproducibility and related variables in the context of a paid product

This file includes data collected in the online experiment. A Japanese research firm assisted in recruiting 122 participants in December 2023. They were diverse in age, with 37.7% in their 30s, 32.0% in their 40s, and 30.3% in their 50s; 45.1% were men. The independent variables (content reproducibility and elaboration likelihood) and dependent variables (ad attitude and purchasing intention) were assessed using multiple items on seven-point scales, while the covariate (number of ad views) was directly measured.