Content reproducibility and related variables in the context of a free product

<p>This file includes data collected in the online experiment. A Japanese research firm assisted in recruiting 133 participants in December 2023. They were diverse in age, with 34.6% in their 30s, 24.8% in their 40s, and 40.6% in their 50s; 49.6% were men. The independent variables (content reproducibility and elaboration likelihood) and dependent variables (ad attitude and viewing intention) were assessed using multiple items on seven-point scales, while the covariate (number of ad views) was directly measured.</p>