Consumer Choice between Purchasing Movie DVDs and Subscribing to Movie Streaming Services

This dataset comprises the results of a survey conducted on 146 consumers. The dependent variable (Y) represents “Consumer Choice between Purchasing Movie DVDs and Subscribing to Movie Streaming Services,” where consumers who choose the former are coded as Y=0, and those who choose the latter are coded as Y=1. The independent variables (X) are measured using a 7-point Likert scale.

 The X1 group consists of variables assessing “Product Cost” perception, including X11 “Perceived affordability of subscribing to movie streaming services compared to buying movie DVDs,” X12 “Perceived cost-effectiveness of subscribing to movie streaming services compared to buying movie DVDs,” and X13 “Perceived rationality of pricing for subscribing to movie streaming services compared to buying movie DVDs.”

The X2 group consists of variables assessing “Product Variety” perception, including X21 “Perceived ability to choose from a wide range of content by subscribing to movie streaming services compared to buying movie DVDs,” X22 “Perceived availability of diverse options by subscribing to movie streaming services compared to buying movie DVDs,” and X23 “Perceived ease of finding content tailored to personal needs by subscribing to movie streaming services compared to buying movie DVDs.”

The X3 group consists of variables assessing “Product Quality” perception, including X31 “Perceived higher quality of content enjoyment when buying movie DVDs compared to subscribing to movie streaming services,” X32 “Perceived enhanced content enjoyment by buying movie DVDs compared to subscribing to movie streaming services,” and X33 “Perceived higher visual quality when buying movie DVDs compared to subscribing to movie streaming services.”

The X4 group consists of variables assessing “Product Ownership” perception, including X41 “Perceived enjoyment in owning movie DVDs compared to subscribing to movie streaming services,” X42 “Perceived pleasure in owning movie DVDs compared to subscribing to movie streaming services,” and X43 “Perceived attachment to the product (DVDs) distinct from subscribing to movie streaming services.”